Though we don't actually plan to purchase much on the day, we do a lot of groundwork and make decisions that will shape our Christmas buying policy.

A major Christmas supplier

Premier Decorations are one of our major suppliers and we always visit early in the day, and Sunday was no exception. Premier have their own hall and they fill it to bursting point. We were particularly interested in the new Christmas trees that they had added to the range along with the fibre optic pictures and tapestries, the illuminated outdoor trees and the lights. 

I have the luxury of being a Premier customer from very many years ago so I have seen their range evolve and expand. However I am always pleased to meet with Pravin Patel (Director) who gave me an update on trading up to Christmas 2013 for Premier. They had sold through very many lines, as they always seem to do, and Pravin indicated that even the last few weeks before Christmas showed sustained growth even though sales can fall away as Christmas approaches. Once again it had been another very successful year for Premier Decorations.

Neither Pravin nor Premier like to look back too far and consistently look to invest in the future. Testament to this is the massive product catalogue that they have published for the 2014 season. 

Driving buying prices down for retailers has always been core to the Premier philosophy with special show offers as well as reductions on many lines. This means even better value for money for the consumers that consistently buy Premier Decoations Christmas products.

25 years successful trading

Partner Robert Hall with Sabine Moutiama (Customer Services Manager)
Partner Robert Hall with Sabine Moutiama (Customer Services Manager)

Premier have already celebrated 25 years of successful trading with a fabulous celebration in Mayfair. I suspect there will be many more. Customer service is key to their success as well as product quality and Sabine Moutiama (Customer Services Manager) has been looking after our account since she joined the company some 3 years ago. Thank you Sabine, we think you are a star.

Premier will also be exhibiting at the Spring Fair in Birmingham in February where they traditionally have an even bigger stand than at Harrogate. I also understand there will some more new products to see, so well worth another visit.