Sky TV Advertising Campaign For GardenSite

A new chapter opens for GardenSite on Wednesday 27 January, when our first TV advertising campaign appears on Sky. Senior Partner, Robert Hall, explains the thinking behind this new venture and what you can expect.

Created by Robert Hall on Sunday, 24th of January, 2016.
Updated on Wednesday, 4th of April, 2018.


Sky TV Advert

We first launched our pioneering Hall's online website in November 1999, when buying from internet sites was in its infancy. Subsequently, the re-named Gardensite.co.uk has grown from half a dozen pages to over 12,000 pages in 2016.  There's been a continual increase in the number and type of products we offer and also many updates to consumer functionality.

Continuous development has always been vital to attract and retain our many thousands of customers worldwide. This has always been underpinned by our philosophy to offer the price and ease that's demanded when purchasing from a website with the service you would expect in a garden centre.

Building The GardenSite Brand

Although performing well, I thought we needed to consolidate the GardenSite brand. After looking at the company’s strengths and weaknesses, counselling business associates and also family and friends, I came to the conclusion that national TV advertising was the best way to achieve this aim.

Getting to page 1 of Google is what many internet companies believe is the Holy Grail but it is only part of the story.  Our online competition often comes from household names such as Amazon, eBay, B&Q, Homebase, John Lewis, Argos and other well respected companies.

Although we have a proven track record of offering a first class service over many years, among these giant retailers the GardenSite brand is simply often not recognised. This is the problem we are hoping that TV advertising will address.

We have chosen to use Sky Adsmart so that potential customers can be better targeted, traditional TV regions have a wider potential audience but do not offer any such selectivity. Using data mined from the GardenSite records, the TV strategists can target not only post codes but customers within those post codes who fit the required criteria.

Create Your Perfect Space

There are three versions of the advertisement, all with the strapline 'Create Your Perfect Space'. As within the gardening sector many internet companies work very closely with manufacturers, we showcase one particular product in each version. These are the featured products you'll see:

Halls Greenhouses, an obvious choice as they are one of the best known greenhouse manufacturers in the UK. The quality of their product, the quick shipping and the after-sales service, are all fantastic selling points for our customers. As a special offer, each greenhouse comes with a staging and top tier extension kit together with Thompson & Morgan seeds.

Konstsmide is a Swedish manufacturer of outdoor garden lighting who pride themselves on quality, design and value for money. The range is vast and dispatched from the UK base, so when you buy Konstsmide lighting you are investing in an established  and trusted brand

Alexander Rose is an extensive range of superb quality garden furniture to suit all pockets. Their Monte Carlo deep seating and dining range is fully weatherproof, and new for 2016 is the stylish Cologne range in stainless steel.

When Can You See Our Advert?

Starting on  27th January, the GardenSite TV campaign, that consists of three 30 second adverts, runs for 10 weeks until the last week of March on various Sky channels including Sky 1, 2, News, Living, Arts, in addition to National Geographic and Discovery. There's also going to be extensive social media activity to reinforce the message.

Watch the advert on our YouTube Channel.

Feel free to contact us with your comments on the campaign, we would love to hear what you have to say.

Watch Our Adverts Below

Related Articles

GardenSite Donates Picnic Table To Love Your Garden

GardenSite Donates Picnic Table To Love Your Garden

Over the years GardenSite has regularly provided support and donated items to television programmes including Love Your Garden. A few months ago we were again contacted by the production company concerning a garden Alan Titchmarsh were planning to celebrate 70 years of the NHS.

Author: Lauren Bilboe

Written by Lauren Bilboe.
Published on Wednesday, 23rd of May, 2018.

Planned TV Gardening Programmes 2018

Planned TV Gardening Programmes 2018

There's no doubt that television provides gardeners with inspiration, tips and good ideas, that's why we're all looking forward to new programmes and the return of old favourites during 2018.

Author: David Coton

Written by David Coton.
Published on Tuesday, 13th of February, 2018.

New Street Station Christmas Tree And Selfie Competition

New Street Station Christmas Tree And Selfie Competition

It was quite an honour for GardenSite to be asked to supply the Christmas Tree to Birmingham New Street Station this year, and to celebrate we're offering a Champagne High Tea to the winners of a seasonal selfie competition.

Author: David Coton

Written by David Coton.
Published on Tuesday, 19th of December, 2017.

GIMA Results 2017

GIMA Results 2017

Robert Hall was delighted to present Westland Horticulture with an award for Best Consumer Product Packaging for their product Westland SafeLawn at the GIMA awards 2017 and who went on to win its top award the GIMA Sword of Excellence.

Author: Robert Hall

Written by Robert Hall.
Published on Monday, 17th of July, 2017.

comments powered by Disqus

Author

Robert Hall

Senior Partner at GardenSite

View Profile

RSS

View RSS Feed

Follow Us!

Recent Articles

Hampton Court Palace Flower Show 2018

Hampton Court Palace Flower Show 2018

Dazzling with colourful interest in the brilliant sunshine, this year's Hampton Court Palace Flower Show will prove to be a tremendous attraction for everyone as it caters for both keen gardeners and families who just what a day out in magnificent surroundings.

Author: Martyn Loach

Written by Martyn Loach.
Published on Monday, 2nd of July, 2018.

What To Do In The Garden In July

What To Do In The Garden In July

After all the dry hot weather that much of the country has experienced over the last few weeks, the lavender in David Coton's garden is at its most colourful and scented, he's cutting the flowerheads to make lavender biscuits or drying them for pot pourri. Here are more jobs you can do in the garden during July.

Author: David Coton

Written by David Coton.
Published on Friday, 29th of June, 2018.

What To Do In The Garden in June

What To Do In The Garden in June

At this time of the year you'll find a fabulous selection of summer bedding at our Garden Centre in Birmingham. David Coton will be planting the bedding in containers this month to achieve a wonderful display of colour and here are some other jobs to do in the garden in June.

Author: David Coton

Written by David Coton.
Published on Sunday, 27th of May, 2018.

GardenSite Donates Prize To Grow Your Own Picnic

GardenSite Donates Prize To Grow Your Own Picnic

As part of a project designed to sow ideas, grow inspiration and cultivate futures, 300 London schools are growing their own picnic this summer and their reward could be a £500 voucher from GardenSite.

Author: David Coton

Written by David Coton.
Published on Friday, 25th of May, 2018.