Sky TV Advertising Campaign For GardenSite

A new chapter opens for GardenSite on Wednesday 27 January, when our first TV advertising campaign appears on Sky. Senior Partner, Robert Hall, explains the thinking behind this new venture and what you can expect.

Created by Robert Hall on Sunday, 24th of January, 2016.
Updated on Wednesday, 4th of April, 2018.


Sky TV Advert

We first launched our pioneering Hall's online website in November 1999, when buying from internet sites was in its infancy. Subsequently, the re-named Gardensite.co.uk has grown from half a dozen pages to over 12,000 pages in 2016.  There's been a continual increase in the number and type of products we offer and also many updates to consumer functionality.

Continuous development has always been vital to attract and retain our many thousands of customers worldwide. This has always been underpinned by our philosophy to offer the price and ease that's demanded when purchasing from a website with the service you would expect in a garden centre.

Building The GardenSite Brand

Although performing well, I thought we needed to consolidate the GardenSite brand. After looking at the company’s strengths and weaknesses, counselling business associates and also family and friends, I came to the conclusion that national TV advertising was the best way to achieve this aim.

Getting to page 1 of Google is what many internet companies believe is the Holy Grail but it is only part of the story.  Our online competition often comes from household names such as Amazon, eBay, B&Q, Homebase, John Lewis, Argos and other well respected companies.

Although we have a proven track record of offering a first class service over many years, among these giant retailers the GardenSite brand is simply often not recognised. This is the problem we are hoping that TV advertising will address.

We have chosen to use Sky Adsmart so that potential customers can be better targeted, traditional TV regions have a wider potential audience but do not offer any such selectivity. Using data mined from the GardenSite records, the TV strategists can target not only post codes but customers within those post codes who fit the required criteria.

Create Your Perfect Space

There are three versions of the advertisement, all with the strapline 'Create Your Perfect Space'. As within the gardening sector many internet companies work very closely with manufacturers, we showcase one particular product in each version. These are the featured products you'll see:

Halls Greenhouses, an obvious choice as they are one of the best known greenhouse manufacturers in the UK. The quality of their product, the quick shipping and the after-sales service, are all fantastic selling points for our customers. As a special offer, each greenhouse comes with a staging and top tier extension kit together with Thompson & Morgan seeds.

Konstsmide is a Swedish manufacturer of outdoor garden lighting who pride themselves on quality, design and value for money. The range is vast and dispatched from the UK base, so when you buy Konstsmide lighting you are investing in an established  and trusted brand

Alexander Rose is an extensive range of superb quality garden furniture to suit all pockets. Their Monte Carlo deep seating and dining range is fully weatherproof, and new for 2016 is the stylish Cologne range in stainless steel.

When Can You See Our Advert?

Starting on  27th January, the GardenSite TV campaign, that consists of three 30 second adverts, runs for 10 weeks until the last week of March on various Sky channels including Sky 1, 2, News, Living, Arts, in addition to National Geographic and Discovery. There's also going to be extensive social media activity to reinforce the message.

Watch the advert on our YouTube Channel.

Feel free to contact us with your comments on the campaign, we would love to hear what you have to say.

Watch Our Adverts Below

Related Articles

GardenSite Products Featured On ITV's Love Your Garden

GardenSite Products Featured On ITV's Love Your Garden

Over several series, Alan Titchmarsh's team from the popular ITV programme 'Love Your Garden' has transformed gardens throughout the country using a varied range of traditional and new products, some donated from GardenSite and all available online.

Author: Martyn Loach

Written by Martyn Loach.
Published on Thursday, 16th of August, 2018.

GardenSite Again Nominated For Glee Award

GardenSite Again Nominated For Glee Award

GardenSite has once again been nominated for the award of 'Best Online Garden Retail Buying Team' at this year's Glee, the UK's most important Garden & Leisure Industry show.

Author: Martyn Loach

Written by Martyn Loach.
Published on Thursday, 9th of August, 2018.

GardenSite Donates Picnic Table To Love Your Garden

GardenSite Donates Picnic Table To Love Your Garden

Over the years GardenSite has regularly provided support and donated items to television programmes including Love Your Garden. A few months ago we were again contacted by the production company concerning a garden Alan Titchmarsh were planning to celebrate 70 years of the NHS.

Author: Lauren Bilboe

Written by Lauren Bilboe.
Published on Wednesday, 23rd of May, 2018.

Planned TV Gardening Programmes 2018

Planned TV Gardening Programmes 2018

There's no doubt that television provides gardeners with inspiration, tips and good ideas, that's why we're all looking forward to new programmes and the return of old favourites during 2018.

Author: David Coton

Written by David Coton.
Published on Tuesday, 13th of February, 2018.

comments powered by Disqus

Author

Robert Hall

Senior Partner at GardenSite

View Profile

RSS

View RSS Feed

Follow Us!

Recent Articles

Review of Halls Qube Greenhouses

Review of Halls Qube Greenhouses

Robert Hall reviews the new Halls Qube Greenhouse, stating that; this is a major evolutionary step in greenhouse design. Read his full review of the new range here.

Author: Robert Hall

Written by Robert Hall.
Published on Thursday, 29th of November, 2018.

GardenSite Supports Successful Boldmere Community Festival

GardenSite Supports Successful Boldmere Community Festival

GardenSite were once again pleased to support the Boldmere Community Festival which took place on 18 November, with the Christmas Lights switched on by Alan Gardner, well known for his appearances as TV's Autistic Gardener.

Author: David Coton

Written by David Coton.
Published on Friday, 23rd of November, 2018.

What To Do In The Garden In December

What To Do In The Garden In December

Whether it's a bleak December or the more mild weather we are becoming used to, you can still spend useful time in the garden during the last month of the year. David Coton suggests some garden jobs that can occupy the short days.

Author: David Coton

Written by David Coton.
Published on Monday, 20th of November, 2017.

How Can I Prevent A Pond From Freezing?

How Can I Prevent A Pond From Freezing?

An iced over pond will have a detrimental effect on animal and plant pond life, although fish and amphibians will survive under a frozen surface for some time, ice traps gases escaping from decaying material and prevents oxygen from entering the water.

Author: Dan Everton

Written by Dan Everton.
Published on Wednesday, 22nd of August, 2018.