Established in 1997, members of the Sutton Coldfield group raise money and awareness for Breast Cancer Now in north Birmingham. To date, they have raised over £700,000 towards their target of £1million.
Volunteers raise these funds through the generosity of their friends, family and the local community, holding many types of events from Charity Balls and Christmas Fayres to Golf Days and Car Boot Sales.
How we raised the money
In our garden centres we display Breast Cancer Now collection boxes for customers to donate. They are bright pink so it’s hard to miss them! Customers can also buy a badge for £1 to raise awareness.
During the autumn of 2012, we launched a Facebook campaign, offering to donate 25p for every 'like' our page received. The total 'likes' when the campaign closed was 547, which amounted to a sum of £136.75.
Over Christmas, we decided that we would also donate a percentage of the profits from our Santa’s Grotto, which came to £100.00 in total.
A £200 donation from Legal and General was also gratefully received, the presentation to Nathan Dodd, our Marketing Manager, is shown in the photograph.
The Grand Total
A grand total of £550.00 has been raised for Breast Cancer Now and we are happy to say that we will continue to work closely with the charity in the future, hopefully, we can raise a lot more overtime to help fight the disease and raise awareness.
If you would like to keep up to date with Breast Cancer Now, contact them through their website or Facebook page.
www.facebook.com/Breakthoughbabes