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Robert Hall reflects on the visit by Swedish lighting manufacturers Konstsmide to his garden centre in Sutton Coldfield, to see their Christmas products on display in store and online.
Recently the GardenSite Christmas showsite in Sutton Coldfield, Birmingham, was visited by several very important visitors from Konstsmide lighting, including Jonas Johansson (Director) and Toni Josifovski (Product Manager of Outdoor and Garden Lighting).
The Konstsmide delegation were on a tight schedule and on their way back to Birmingham International Airport, however they were keen to see their products on display and gather feedback from the UK market. So the UK Konstsmide representative David Smith suggested they call in to meet with the GardenSite Konstsmide buyer Simon Whitehead.
During the visit Jonas Johansson described how 'the packaging that customers encounter in store is something we are very particular about. It needs to be robust, distinctive and uniform, instantly recognisable and giving our products long term protection'.
Gnosjö Konstsmide is a Swedish family owned company established in 1942. They manufacture and import electrical consumer goods for the European market and are market leaders for Christmas items, as well as decorative and outdor lighting.
Most of their products are produced in mainland China where the company has been manufacturing since 1980. It has a global turnover of 500million SEK (£44m) and employs 170 people.
Konstsmide place great emphasis on tradition. it is vitally important that their products and brand offer the consumer a sense of security and longevity, ensuring that traditions quite simply live on from year to year and from generation to generation.
Click here to view the Konstsmide Christmas Lighting range of products for sale on GardenSite.
Find out more about Konstsmide in our blog Konstsmide - Lighting Homes and Gardens Since 1942
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