Formerly known as Eden Halls, and owned by Juliana who are Europe's foremost greenhouse manufacturer, the classic Halls brand is being relaunched complete with a redesigned logo and the Qube, an entirely new greenhouse range that's radically different to any of their other products.
Both the new graphic design and innovative greenhouse project a contemporary image, and are part of Halls' new marketing strategy which is aimed at the expanding starter and family greenhouse market.
The company's Marketing Manager, Pete Monahan, reasons that this is exactly the right time to refresh the brand in order to capture a greater share of a market that Halls already dominate with quality yet affordable greenhouses.
Backed up by social media activity to raise awareness among consumers, the Qube is just the first of the company's new product development programme, with new Halls greenhouses planned to be launched from the start of next year.
The first of these greenhouses is the Qube that no longer has T-shaped extrusions as these have been replaced with a profile that is square shaped with internal cross bracing. This design is much stronger than before, yet lightweight, and cannot be twisted.
Increased strength means there is no need for a ridge bar, and the contemporary uncomplicated style not only looks great but enables easier assembly and installation. There's also safer toughened rather than horticultural glazing, held in by capping rather than clips.
Read all about the brand new Qube range of greenhouses in Robert Hall's review, and 'The Gardener' will keep you informed about all the other exciting future developments at Halls over the next few months.