Nathan James Dodd Speaks At HTA Marketing Forum

Nathan James Dodd, Gardensite's Marketing Manager, was one of the speakers at the recent Horticultural Trades Association Marketing Forum that took place at Chesford Grange in Warwickshire.

Created by Martyn Loach on Monday, 16th of November, 2015.
Updated on Wednesday, 4th of April, 2018.


Nathan James Dodd

Attracting over 100 delegates, the event's theme was 'tools for success' and focussed on how businesses can maximize the effectiveness of their marketing spend whatever their budget.

Generating awareness can be no guarantee of earning a return on investment, and with many different demands on consumers' disposable income it's essential that promotional and marketing activities are relevant and inspiring.

Digital And Social Media

Keynote speaker topics ranged variously from how marketing has evolved to the power that digital media and iconic music have on modern advertising campaigns and the way that these can be carried through to in-store promotions.

Nathan's presentation was concerned with 'Brand Building At The Coalface' with examples on how he is building the Gardensite and Hall's Garden Centre brands using a selection of digital marketing tools.

Nathan also explained how the garden centre assisted in the creation of the 'Time To Live' rose to raise funds for Breast Cancer Now, a charity that the garden centre has supported over many years.

It was no surprise that social media and digital marketing was featured throughout the day. Marketing strategies should be about keeping customers engaged by using social media that resonates with them and in a language they understand.

Traditional Marketing

Strategies that involve traditional marketing techniques were not neglected. There's nothing sophisticated about a leaflet door drop, but when it is a successful demographically targeted campaign you can ensure that your promotional information is delivered to relevant recipients.

New ways to reach out, engage and interact with customers were showcased, and other speakers explained how new audiences can be attracted to garden centres with particular reference to creating childrens' attractions. 

With marketing and sales promotion continuing to develop and adjust in a fast changing media landscape, the forum was well received by both suppliers and retailers, and provided a valuable insight into identifying new opportunities and how to exploit them with innovative marketing strategies.

 

Related Articles

A Working Breakfast At Glee With Diarmuid Gavin

A Working Breakfast At Glee With Diarmuid Gavin

A breakfast briefing with Diarmuid Gavin was one of the high points of Glee 2016 for Nathan James Dodd, when the discussion focussed on how to attract young people into the gardening industry.

Author: David Coton

Written by David Coton.
Published on Monday, 19th of September, 2016.

Why GardenSite Reviews Are Important

Why GardenSite Reviews Are Important

Customer satisfaction is obviously very important for GardenSite, that's why we encourage reviews of each purchase, commenting on both the product and the buying process. Through this, Nathan James Dodd, our Marketing Manager, can keep in touch with the customer experience, ensuring that it remains market leading.

Author: David Coton

Written by David Coton.
Published on Thursday, 30th of June, 2016.

2016 GardenSite Customer Survey Results

2016 GardenSite Customer Survey Results

Successful companies always listen to their customers and, judging by the results of our 2016 Customer Survey, it's reassuring to know that most of them are pleased with what we offer and how easy it is to shop on GardenSite. David Coton reviews the findings of the survey.

Author: David Coton

Written by David Coton.
Published on Thursday, 30th of June, 2016.

GardenSite Awards Natalie At Grange For Her Customer Service

GardenSite Awards Natalie At Grange For Her Customer Service

David Coton, one of the partners at GardenSite, was recently pleased to nominate Natalie Playford from Grange Fencing for our award that recognises excellent Customer Service.

Author: David Coton

Written by David Coton.
Published on Wednesday, 29th of June, 2016.

comments powered by Disqus

Author

Martyn Loach

Editor in Chief

View Profile

RSS

View RSS Feed

Follow Us!

Recent Articles

Hampton Court Palace Flower Show 2018

Hampton Court Palace Flower Show 2018

Dazzling with colourful interest in the brilliant sunshine, this year's Hampton Court Palace Flower Show will prove to be a tremendous attraction for everyone as it caters for both keen gardeners and families who just what a day out in magnificent surroundings.

Author: Martyn Loach

Written by Martyn Loach.
Published on Monday, 2nd of July, 2018.

What To Do In The Garden In July

What To Do In The Garden In July

After all the dry hot weather that much of the country has experienced over the last few weeks, the lavender in David Coton's garden is at its most colourful and scented, he's cutting the flowerheads to make lavender biscuits or drying them for pot pourri. Here are more jobs you can do in the garden during July.

Author: David Coton

Written by David Coton.
Published on Friday, 29th of June, 2018.

What To Do In The Garden in June

What To Do In The Garden in June

At this time of the year you'll find a fabulous selection of summer bedding at our Garden Centre in Birmingham. David Coton will be planting the bedding in containers this month to achieve a wonderful display of colour and here are some other jobs to do in the garden in June.

Author: David Coton

Written by David Coton.
Published on Sunday, 27th of May, 2018.

GardenSite Donates Prize To Grow Your Own Picnic

GardenSite Donates Prize To Grow Your Own Picnic

As part of a project designed to sow ideas, grow inspiration and cultivate futures, 300 London schools are growing their own picnic this summer and their reward could be a £500 voucher from GardenSite.

Author: David Coton

Written by David Coton.
Published on Friday, 25th of May, 2018.