Robert Hall was delighted to present Westland Horticulture with an award for Best Consumer Product Packaging for their product Westland SafeLawn at the GIMA awards 2017 and who went on to win its top award the GIMA Sword of Excellence.
Nathan James Dodd, Gardensite's Marketing Manager, was one of the speakers at the recent Horticultural Trades Association Marketing Forum that took place at Chesford Grange in Warwickshire.
Attracting over 100 delegates, the event's theme was 'tools for success' and focussed on how businesses can maximize the effectiveness of their marketing spend whatever their budget.
Generating awareness can be no guarantee of earning a return on investment, and with many different demands on consumers' disposable income it's essential that promotional and marketing activities are relevant and inspiring.
Keynote speaker topics ranged variously from how marketing has evolved to the power that digital media and iconic music have on modern advertising campaigns and the way that these can be carried through to in-store promotions.
Nathan's presentation was concerned with 'Brand Building At The Coalface' with examples on how he is building the Gardensite and Hall's Garden Centre brands using a selection of digital marketing tools.
Nathan also explained how the garden centre assisted in the creation of the 'Time To Live' rose to raise funds for Breast Cancer Now, a charity that the garden centre has supported over many years.
It was no surprise that social media and digital marketing was featured throughout the day. Marketing strategies should be about keeping customers engaged by using social media that resonates with them and in a language they understand.
Strategies that involve traditional marketing techniques were not neglected. There's nothing sophisticated about a leaflet door drop, but when it is a successful demographically targeted campaign you can ensure that your promotional information is delivered to relevant recipients.
New ways to reach out, engage and interact with customers were showcased, and other speakers explained how new audiences can be attracted to garden centres with particular reference to creating childrens' attractions.
With marketing and sales promotion continuing to develop and adjust in a fast changing media landscape, the forum was well received by both suppliers and retailers, and provided a valuable insight into identifying new opportunities and how to exploit them with innovative marketing strategies.
David Coton was recently invited to the exclusive launch of Grange's new products for 2018, the result of significant investment that the garden structures and fencing firm have received from their Polish parent company.
David Coton suggests that there are plenty of gardening jobs that need to be done in November, from why you shouldn't throw away your fallen leaves to how to take care of your vegetable patch.
In October, David Coton is getting the garden prepared for the onset of colder weather but, at the same time, the arrival of spring bulbs in the garden centre is a reminder that you should also now be planning ahead for next year.
At GLEE this year David Coton visited the VegTrug stand to find out how their specially designed space saving planters can encourage us to grow more of our own food without the use of pesticides.