Robert Hall, senior partner at GardenSite.co.uk has been elected to sit on the Garden Industry Manufacturers Association (GIMA) Judging Panel for 2017. The news was announced on 31st March 2017 on the GIMA website.
Nathan James Dodd, Gardensite's Marketing Manager, was one of the speakers at the recent Horticultural Trades Association Marketing Forum that took place at Chesford Grange in Warwickshire.
Attracting over 100 delegates, the event's theme was 'tools for success' and focussed on how businesses can maximize the effectiveness of their marketing spend whatever their budget.
Generating awareness can be no guarantee of earning a return on investment, and with many different demands on consumers' disposable income it's essential that promotional and marketing activities are relevant and inspiring.
Keynote speaker topics ranged variously from how marketing has evolved to the power that digital media and iconic music have on modern advertising campaigns and the way that these can be carried through to in-store promotions.
Nathan's presentation was concerned with 'Brand Building At The Coalface' with examples on how he is building the Gardensite and Hall's Garden Centre brands using a selection of digital marketing tools.
Nathan also explained how the garden centre assisted in the creation of the 'Time To Live' rose to raise funds for Breast Cancer Now, a charity that the garden centre has supported over many years.
It was no surprise that social media and digital marketing was featured throughout the day. Marketing strategies should be about keeping customers engaged by using social media that resonates with them and in a language they understand.
Strategies that involve traditional marketing techniques were not neglected. There's nothing sophisticated about a leaflet door drop, but when it is a successful demographically targeted campaign you can ensure that your promotional information is delivered to relevant recipients.
New ways to reach out, engage and interact with customers were showcased, and other speakers explained how new audiences can be attracted to garden centres with particular reference to creating childrens' attractions.
With marketing and sales promotion continuing to develop and adjust in a fast changing media landscape, the forum was well received by both suppliers and retailers, and provided a valuable insight into identifying new opportunities and how to exploit them with innovative marketing strategies.
You might not be familiar with the UK Men's Sheds Association but this is a fast growing organisation that, as David Coton discovered, encourages camaraderie and a sense of achievement among its members.
The Wildlife Aid Foundation recently purchased several animal ornaments from GardenSite and David Coton, one of our partners, thought that this charity carried out such terrific work that we made a charitable donation to assist with the cost.
With high winds increasingly affecting most parts of Britain, many people are likely to be contacting their insurance companies at some time regarding damage caused to sheds, greenhouses, fences and other garden property. Robert Hall explains how GardenSite.co.uk can help with an independent insurance quote and claim.
Here in Birmingham, the weather has been as changeable as ever, very warm just before Easter followed by a cold spell only last week. During May the threat of further frost will largely pass and, with spring well under way, Robert Hall is in no doubt that this is going to be a busy month in the garden.