Nathan James Dodd Speaks At HTA Marketing Forum

Nathan James Dodd, Gardensite's Marketing Manager, was one of the speakers at the recent Horticultural Trades Association Marketing Forum that took place at Chesford Grange in Warwickshire.

Created by Martyn Loach on Monday, 16th of November, 2015.


Attracting over 100 delegates, the event's theme was 'tools for success' and focussed on how businesses can maximize the effectiveness of their marketing spend whatever their budget.

Generating awareness can be no guarantee of earning a return on investment, and with many different demands on consumers' disposable income it's essential that promotional and marketing activities are relevant and inspiring.

Digital And Social Media

Keynote speaker topics ranged variously from how marketing has evolved to the power that digital media and iconic music have on modern advertising campaigns and the way that these can be carried through to in-store promotions.

Nathan's presentation was concerned with 'Brand Building At The Coalface' with examples on how he is building the Gardensite and Hall's Garden Centre brands using a selection of digital marketing tools.

Nathan also explained how the garden centre assisted in the creation of the 'Time To Live' rose to raise funds for Breast Cancer Now, a charity that the garden centre has supported over many years.

It was no surprise that social media and digital marketing was featured throughout the day. Marketing strategies should be about keeping customers engaged by using social media that resonates with them and in a language they understand.

Traditional Marketing

Strategies that involve traditional marketing techniques were not neglected. There's nothing sophisticated about a leaflet door drop, but when it is a successful demographically targeted campaign you can ensure that your promotional information is delivered to relevant recipients.

New ways to reach out, engage and interact with customers were showcased, and other speakers explained how new audiences can be attracted to garden centres with particular reference to creating childrens' attractions. 

With marketing and sales promotion continuing to develop and adjust in a fast changing media landscape, the forum was well received by both suppliers and retailers, and provided a valuable insight into identifying new opportunities and how to exploit them with innovative marketing strategies.

 

Related Articles

A Working Breakfast At Glee With Diarmuid Gavin

A Working Breakfast At Glee With Diarmuid Gavin

A breakfast briefing with Diarmuid Gavin was one of the high points of Glee 2016 for Nathan James Dodd, when the discussion focussed on how to attract young people into the gardening industry.

Author: Nathan James Dodd

Written by Nathan James Dodd.
Published on Monday, 19th of September, 2016.

2016 Shed Of The Year Winner

2016 Shed Of The Year Winner

As closely run as any Olympic event, Martyn Loach saw how the 2016 Shed Of The Year was won by the 'West Wing' Eco Shed, the perfect hideaway at the bottom of a Berkshire garden.

Author: Martyn Loach

Written by Martyn Loach.
Published on Monday, 22nd of August, 2016.

Shed Of The Year 2016

Shed Of The Year 2016

Sheds of all shapes, sizes and styles are once again featured in this year's Channel 4 Shed Of The Year competition, Nathan James Dodd reviews the categories and finalists.

Author: Nathan James Dodd

Written by Nathan James Dodd.
Published on Wednesday, 27th of July, 2016.

Why GardenSite Reviews Are Important

Why GardenSite Reviews Are Important

Customer satisfaction is obviously very important for GardenSite, that's why we encourage reviews of each purchase, commenting on both the product and the buying process. Through this, Nathan James Dodd, our Marketing Manager, can keep in touch with the customer experience, ensuring that it remains market leading.

Author: David Coton

Written by David Coton.
Published on Thursday, 30th of June, 2016.

comments powered by Disqus

RSS

View RSS Feed

Author

Martyn Loach

Editor in Chief

View Profile

Follow Us!

Recent Articles

How To Heat Your Greenhouse

How To Heat Your Greenhouse

Heating will be a deciding factor on the variety of plants you are able to grow in a greenhouse and the number of plants that can be kept over winter. Here, Robert Hall goes through the pros and cons of the different types of heating that are available.

Author: Robert Hall

Written by Robert Hall.
Published on Monday, 16th of January, 2017.

Grange Announce New Timber Products For 2017

Grange Announce New Timber Products For 2017

Grange are introducing several new fence panels and gates in 2017 and Andy Taylor has been looking at these fresh additions to their already impressive collection of timber products.

Author: Andrew Taylor

Written by Andrew Taylor.
Published on Friday, 13th of January, 2017.

Safe and Secure Shopping on GardenSite

Safe and Secure Shopping on GardenSite

With the security of online purchases and protection of personal information a priority for our customers, David Coton is pleased to announce that gardensite.co.uk is now fully secure across the whole site.

Author: David Coton

Written by David Coton.
Published on Tuesday, 10th of January, 2017.

Palmako Timber Garden Houses Now Available

Palmako Timber Garden Houses Now Available

Palmako are one of Europe's leading manufacturers of garden buildings using high quality Nordic timber, and David Coton is pleased that GardenSite can now offer their new range of versatile and beautifully constructed garden buildings.

Author: David Coton

Written by David Coton.
Published on Tuesday, 10th of January, 2017.