As part of a project designed to sow ideas, grow inspiration and cultivate futures, 300 London schools are growing their own picnic this summer and their reward could be a £500 voucher from GardenSite.
How to interest 30-45 year olds in gardening is a question that has been occupying the attention of the Horticultural Trades Association for some time. And it's important since this age group accounts for 29% of the population, so GardenSite has tried to find a solution.
A workshop last October followed by research earlier this year provided some insights, and these were presented by David Arnold at a seminar David Coton attended at the National Plant Show.
Busy lifetstyles and other priorities are important factors - unsurprising since people at this age will probably have young families.
Money is another consideration, everyone has a budget and gardening can slip down that list of priorities.
Many will be living in rented accommodation, so why should they bother to beautify a garden if they are soon to move on?
Gardening is seen as a chore rather than a joy, leading to discomfort. After all, who wants to get their manicured nails dirty. Finally, previous bad experience may lead to a lack of confidence and interest.
A key aspect of the research indicated that although not embracing gardening, the target age group enjoy having a garden to relax and socialise - eating and entertaining rather than planting and pruning.
Many of the target group don't visit garden centres as they find them confusing and intimidating, so how about organising 'outdoor living weekends', creating before and after cameo gardens, and becoming more inviting, approachable and helpful to reluctant gardeners.
The research also came up with the surprising quote that 'gardening was for old people', a sobering thought for those of us who thought it was back in fashion.
This is a subject that Gardensite has successfully addressed for some time. It might have a garden centre and be an online garden retailer, but it's of no use if you don't let everyone know you exist.
Gardensite realised that the most effective way to connect with the younger age group in question, who are likely to receive most of their information on mobiles and tablets, is through social media.
That's why The Gardener blog is being developed into a thriving online information resource.
You can also follow gardening activities on Google +, Facebook and Twitter, and get to know what is in stock in the garden centre and what online products look like on You Tube, Instagram, and Pinterest.
We all know that gardening is a rewarding and enjoyable activity, and Gardensite will continue to communicate that to all age groups in the most effective ways.
I would love to hear you thoughts on how Garden Centres and Gardensite can be more helpful and inspiring.
GardenSite announce the introduction of the Kingston Range, a brand new collection of three multi-purpose lean-to and freestanding carports and a similarly styled contemporary gazebo.
The 'Beast From the East' one year, followed by record breaking temperatures the next, no-one can say our weather is predictable but what is foreseeable is that our Garden Centre will be having a huge amount of new stock arriving for spring which officially starts on the 20th March,
There's no doubt that television provides gardeners with inspiration, tips and good ideas, that's why we're all looking forward to new programmes and the return of old favourites during 2019.
Wood burners and open fires that require a good supply of dry, well seasoned wood, have enjoyed a resurgence in popularity over the past few years. Log stores have therefore become increasingly essential and David Coton explains the differences between the many that are now available.