Over several series, Alan Titchmarsh's team from the popular ITV programme 'Love Your Garden' has transformed gardens throughout the country using a varied range of traditional and new products, some donated from GardenSite and all available online.
Following on from GardenSite's successful television advertisements earlier in the year, Senior Partner Robert Hall explains why terrestrial TV is being used for the first time in the current campaign.
In January, GardenSite launched its first advertising campaign, the results were impressive and now, in addition to Sky, the commercials will be appearing on ITV1.
Watch our Water Feature Advert on our YouTube channel.
If you are in the Greater West Midlands, which stretches from the West Country to the Potteries, you can catch our advertising during Alan Titchmarsh's popular 'Love Your Garden' programme.
The reasoning behind this new strategy is that although the advertising primarily concerns our online offering, many people in the West Midlands also have the opportunity to visit our garden centre in Birmingham, where many of the products are on display and where you can get expert advice.
Available in several shapes and sizes, Affinity ponds represent an easy way to add a pond to your garden. They can be located on your patio and have side windows so fish can be viewed in their natural environment.
Henri Studio Water Features are world renowned for delightful original designs that are expertly crafted and hand finished. They can make perfect focal points and centre pieces for your garden.
'Create Your Perfect Space' is the slogan that we'll continue to use, as it most accurately reflects our mission to help you achieve a outdoor space that is most attractive and relaxing.
Partnering us in this campaign is our advertising agency, TTMA - The Traditional Media Agency. Although formed as a Media Planning and Buying Agency only in 2015, they have over sixty years' experience in buying advertising on Television. Radio, Print Media, Billboards, Transport Advertising, Cinema and more.
Richard Whiley, pictured with Katharine Dean the co-founder of the agency, and Robert Hall says that the team at TTMA is 'proud to have been chosen to work with GardenSite on their first television campaigns and they look forward to carrying on the good work in the future'.
In normal circumstances with warmer weather and Easter coming along soon, you should be stocking up on bedding plants to fill planters, borders and hanging baskets. However, even though the garden centre is currently closed, we are still trading online and, while you may be confined to home, there are plenty of garden jobs for you to tackle during April. David Coton has these suggestions.
Sustainability and a growing awareness of wildlife are two of the key gardening trends identified by the Royal Horticultural Society for 2020, with gardeners in a position where they can make a substantial impact regarding environmental issues.
Robert Hall explains how getting out into the garden can help us to exercise, get out into the open air, enjoy time with nature and to help keep our minds occupied during these overwhelming Covid-19 times.
There's no doubt that television provides gardeners with inspiration, sound advice and good ideas, that's why we're all looking forward to new programmes and the return of old favourites during 2020.