Following on from GardenSite's successful television advertisements earlier in the year, Senior Partner Robert Hall explains why terrestrial TV is being used for the first time in the current campaign.
In January, GardenSite launched its first advertising campaign, the results were impressive and now, in addition to Sky, the commercials will be appearing on ITV1.
Watch our Water Feature Advert on our YouTube channel.
Love Your Garden
If you are in the Greater West Midlands, which stretches from the West Country to the Potteries, you can catch our advertising during Alan Titchmarsh's popular 'Love Your Garden' programme.
The reasoning behind this new strategy is that although the advertising primarily concerns our online offering, many people in the West Midlands also have the opportunity to visit our garden centre in Birmingham, where many of the products are on display and where you can get expert advice.
Sky will continue to carry the 30 second adverts nationally, and this time we'll be focussing on water features – in particular Blagdon Affinity Ponds and Henri Studio Water Features.
Affinity Ponds And Henri Studio
Available in several shapes and sizes, Affinity ponds represent an easy way to add a pond to your garden. They can be located on your patio and have side windows so fish can be viewed in their natural environment.
Henri Studio Water Features are world renowned for delightful original designs that are expertly crafted and hand finished. They can make perfect focal points and centre pieces for your garden.
'Create Your Perfect Space' is the slogan that we'll continue to use, as it most accurately reflects our mission to help you achieve a outdoor space that is most attractive and relaxing.
Our Advertising Agency
Partnering us in this campaign is our advertising agency, TTMA - The Traditional Media Agency. Although formed as a Media Planning and Buying Agency only in 2015, they have over sixty years' experience in buying advertising on Television. Radio, Print Media, Billboards, Transport Advertising, Cinema and more.
Richard Whiley, pictured with Katharine Dean the co-founder of the agency, and Robert Hall says that the team at TTMA is 'proud to have been chosen to work with GardenSite on their first television campaigns and they look forward to carrying on the good work in the future'.