Over several series, Alan Titchmarsh's team from the popular ITV programme 'Love Your Garden' has transformed gardens throughout the country using a varied range of traditional and new products, some donated from GardenSite and all available online.
Following on from GardenSite's successful television advertisements earlier in the year, Senior Partner Robert Hall explains why terrestrial TV is being used for the first time in the current campaign.
In January, GardenSite launched its first advertising campaign, the results were impressive and now, in addition to Sky, the commercials will be appearing on ITV1.
Watch our Water Feature Advert on our YouTube channel.
If you are in the Greater West Midlands, which stretches from the West Country to the Potteries, you can catch our advertising during Alan Titchmarsh's popular 'Love Your Garden' programme.
The reasoning behind this new strategy is that although the advertising primarily concerns our online offering, many people in the West Midlands also have the opportunity to visit our garden centre in Birmingham, where many of the products are on display and where you can get expert advice.
Available in several shapes and sizes, Affinity ponds represent an easy way to add a pond to your garden. They can be located on your patio and have side windows so fish can be viewed in their natural environment.
Henri Studio Water Features are world renowned for delightful original designs that are expertly crafted and hand finished. They can make perfect focal points and centre pieces for your garden.
'Create Your Perfect Space' is the slogan that we'll continue to use, as it most accurately reflects our mission to help you achieve a outdoor space that is most attractive and relaxing.
Partnering us in this campaign is our advertising agency, TTMA - The Traditional Media Agency. Although formed as a Media Planning and Buying Agency only in 2015, they have over sixty years' experience in buying advertising on Television. Radio, Print Media, Billboards, Transport Advertising, Cinema and more.
Richard Whiley, pictured with Katharine Dean the co-founder of the agency, and Robert Hall says that the team at TTMA is 'proud to have been chosen to work with GardenSite on their first television campaigns and they look forward to carrying on the good work in the future'.
New products are the lifeblood of many industries and it’s no different in the gardening sector and most of us above a certain age will know the Rubbermaid brand well, particularly if you have ever been in the cleaning industry.
GLEE is the garden retail industry's annual show at the NEC in Birmingham. David Coton took the opportunity to visit this year's event to catch up on the news, visit current/potential suppliers and evaluate new products we would like to offer on GardenSite in the coming year.
I had never heard of Evika Greenhouses but when I walked into our annual Garden & Leisure Exhibition 2019 (GLEE) it was the only product I really saw. A brand new greenhouse brand is always going to get my attention but the sense that this was not only new, but different, kept my focus.
Although the growing season is slowly coming to an end, David Coton can suggest quite a few jobs that need to be done over the next few weeks, helping you make the most of what's left of summer and preparing for the arrival of autumn.