There's no doubt that television provides gardeners with inspiration, tips and good ideas, that's why we're all looking forward to new programmes and the return of old favourites during 2018.
Following on from GardenSite's successful television advertisements earlier in the year, Senior Partner Robert Hall explains why terrestrial TV is being used for the first time in the current campaign.
In January, GardenSite launched its first advertising campaign, the results were impressive and now, in addition to Sky, the commercials will be appearing on ITV1.
Watch our Water Feature Advert on our YouTube channel.
If you are in the Greater West Midlands, which stretches from the West Country to the Potteries, you can catch our advertising during Alan Titchmarsh's popular 'Love Your Garden' programme.
The reasoning behind this new strategy is that although the advertising primarily concerns our online offering, many people in the West Midlands also have the opportunity to visit our garden centre in Birmingham, where many of the products are on display and where you can get expert advice.
Available in several shapes and sizes, Affinity ponds represent an easy way to add a pond to your garden. They can be located on your patio and have side windows so fish can be viewed in their natural environment.
Henri Studio Water Features are world renowned for delightful original designs that are expertly crafted and hand finished. They can make perfect focal points and centre pieces for your garden.
'Create Your Perfect Space' is the slogan that we'll continue to use, as it most accurately reflects our mission to help you achieve a outdoor space that is most attractive and relaxing.
Partnering us in this campaign is our advertising agency, TTMA - The Traditional Media Agency. Although formed as a Media Planning and Buying Agency only in 2015, they have over sixty years' experience in buying advertising on Television. Radio, Print Media, Billboards, Transport Advertising, Cinema and more.
Richard Whiley, pictured with Katharine Dean the co-founder of the agency, and Robert Hall says that the team at TTMA is 'proud to have been chosen to work with GardenSite on their first television campaigns and they look forward to carrying on the good work in the future'.
In order to promote and enhance biodiversity and conservation of our wildlife, there's a selection of habitats and boxes you can purchase that are specifically designed to attract various small animals and insects to your garden. Here we look at some of the products available which also make unusual and very engaging gifts.
With warmer weather and an early Easter, the garden centre is busy at the moment with customers stocking up on summer bedding plants - snapdragons, cornflowers, cosmos, verbena, phlox, petunia, As well as filling planters, hanging baskets and borders with colour that will last all summer, there are always plenty of jobs to do in the garden during April and David Coton has these suggestions.
Every gardener must have noticed a decline in the bee population over recent years. Intensive farming that demands the use of toxic chemicals, climate change and parasite infestation have all been put forward as potential causes, it's a worrying trend but one that we can all help to reverse.
As an excellent alternative to conventional products, Trimetals' storage solutions blend top quality manufacture with contemporary style. Their range has now been extended to include two new maintenance free sheds and Robert Hall has all the details.