There's no doubt that television provides gardeners with inspiration, tips and good ideas, that's why we're all looking forward to new programmes and the return of old favourites during 2018.
Successful companies always listen to their customers and, judging by the results of our 2016 Customer Survey, it's reassuring to know that most of them are pleased with what we offer and how easy it is to shop on GardenSite. David Coton reviews the findings of the survey.
We emailed people who have bought from us and asked them to comment on various aspects of shopping online with GardenSite. It's encouraging to find that most are pleased with the service they receive, the choice of products and of course the low prices.
Aquatics was found to be the most popular shopping category on GardenSite, followed by Greenhouses, and then Garden Ornaments, Structures, Sheds and Storage.
Over the years we have earned a enviable reputation for selling a comprehensive range of quality products in all these sectors. Furniture was next on the list and, with the development of superb quality contemporary outdoor furniture, we expect that category to expand in the future.
Some websites are confusingly designed and it's difficult to find what you want, not so GardenSite. The great majority of our customers found navigation around the site 'very easy' or 'easy'.
This is something we have worked hard on during the past year, and we are continually striving make finding and buying products a simple procedure. In fact when asked what could be done to improve GardenSite, most people said 'nothing'.
It's also good to know that the majority of respondents said that they looked at no other site, and the reasons for this became clear when we asked about the factors that come into play when making a purchase.
We're pleased to report that the main reason was the impressive choice that GardenSite has on offer. Low prices, that we continually check against competitors, and free delivery were also important as were good reviews. Equally pleasing was returning customers quoting a positive past buying experience.
Our thanks go out to all who took part in the survey, we will take all the comments into account to further improve your shopping experience. We promised £20 vouchers to five lucky respondents and the winners will be announced shortly.
With warmer weather and an early Easter, the garden centre is busy at the moment with customers stocking up on summer bedding plants - snapdragons, cornflowers, cosmos, verbena, phlox, petunia, As well as filling planters, hanging baskets and borders with colour that will last all summer, there are always plenty of jobs to do in the garden during April and David Coton has these suggestions.
Every gardener must have noticed a decline in the bee population over recent years. Intensive farming that demands the use of toxic chemicals, climate change and parasite infestation have all been put forward as potential causes, it's a worrying trend but one that we can all help to reverse.
As an excellent alternative to conventional products, Trimetals' storage solutions blend top quality manufacture with contemporary style. Their range has now been extended to include two new maintenance free sheds and Robert Hall has all the details.
Zest 4 Leisure manufactures a large variety of timber garden furniture, fencing and leisure products, David Coton visited their brand new nine acre site near Chester last week to find out more about current development and future plans.