Successful companies always listen to their customers and, judging by the results of our 2016 Customer Survey, it's reassuring to know that most of them are pleased with what we offer and how easy it is to shop on GardenSite. David Coton reviews the findings of the survey.
We emailed people who have bought from us and asked them to comment on various aspects of shopping online with GardenSite. It's encouraging to find that most are pleased with the service they receive, the choice of products and of course the low prices.
Aquatics was found to be the most popular shopping category on GardenSite, followed by Greenhouses, and then Garden Ornaments, Structures, Sheds and Storage.
Over the years we have earned a enviable reputation for selling a comprehensive range of quality products in all these sectors. Furniture was next on the list and, with the development of superb quality contemporary outdoor furniture, we expect that category to expand in the future.
Some websites are confusingly designed and it's difficult to find what you want, not so GardenSite. The great majority of our customers found navigation around the site 'very easy' or 'easy'.
This is something we have worked hard on during the past year, and we are continually striving make finding and buying products a simple procedure. In fact when asked what could be done to improve GardenSite, most people said 'nothing'.
No Need To Look Elsewhere
It's also good to know that the majority of respondents said that they looked at no other site, and the reasons for this became clear when we asked about the factors that come into play when making a purchase.
We're pleased to report that the main reason was the impressive choice that GardenSite has on offer. Low prices, that we continually check against competitors, and free delivery were also important as were good reviews. Equally pleasing was returning customers quoting a positive past buying experience.
Our thanks go out to all who took part in the survey, we will take all the comments into account to further improve your shopping experience. We promised £20 vouchers to five lucky respondents and the winners will be announced shortly.