A Working Breakfast At Glee With Diarmuid Gavin

A breakfast briefing with Diarmuid Gavin was one of the high points of Glee 2016 for Nathan James Dodd, when the discussion focussed on how to attract young people into the gardening industry.

Created by Nathan James Dodd on Monday, 19th of September, 2016.


A familiar face on television, Diarmuid Gavin is an award winning gardener who passionately wants to increase the attraction gardening as a career. As part of the team that won one of the Glee 'Power Buyers' awards, I was asked to join him for a breakfast briefing.

Diarmuid had given the show's keynote speech, so he's clearly someone worth listening to, and I was keen to discuss what GardenSite has done to attract youngsters together with the resultant mutual benefits.

It was obvious to everyone that social media has a huge role to play in increasing the perception of gardening among school leavers, but not all employers are comfortable with this relatively new strategy.

Apprentices

At GardenSite we have always realised the significance of social media and used apprenticeships to invigorate the business with youthful enthusiasm.

In essence, we can teach an apprentice about gardening but as a business we can also prosper, as the people we take on are very knowledgeable about social media trends, apps and latest technologies.

Employers can learn from people such as Jamie Oliver who staffs one of his restaurants purely with unemployed young people, teaching them culinary skills for better future and concurrently creating a restaurant where I've enjoyed more than one wonderful meal.

As for GardenSite, it's beyond doubt that over the past four years our apprentices and the business have both benefited greatly from the experience.

Community Engagement

Engagement with the community is also a winning strategy, we need to inform and educate, and establish horticulture as a part of a school's curriculum.

Mainstream education can learn from Forest Schools where children develop their confidence through hands-on learning in a woodland or natural environment.

For our own part, we invite school children to visit our garden centre. Encouraging these children to engage with gardening at an early age will hopefully sow some seeds of interest that will grow stronger in the future when they are considering careers.

I thoroughly enjoyed meeting up with Diarmuid, a great opportunity to share ideas with someone who is determined to revitalise gardening as an aspirational career that school leavers see as a positive and rewarding career path – something I whole heartedly agree with.   

Related Articles

Gardening Trends Highlighted At Glee

Gardening Trends Highlighted At Glee

Attending Glee, the leading garden and leisure industry show, was a great opportunity for Nathan Dodd to spot trends and anticipate products that will come onto the market in the near future.

Author: Nathan James Dodd

Written by Nathan James Dodd.
Published on Tuesday, 20th of September, 2016.

David Coton's Review Of Glee 2016

David Coton's Review Of Glee 2016

GLEE, held at the NEC in Birmingham last week, gave David Coton an excellent opportunity to catch up on everything that is currently happening in the garden and leisure industry and what the future holds. Here is his review of the exhibition.

Author: David Coton

Written by David Coton.
Published on Monday, 19th of September, 2016.

Gardensite Again Wins 'Best Online Garden Retail Buying Team' At Glee

Gardensite Again Wins 'Best Online Garden Retail Buying Team' At Glee

Repeating the success of last year, Nathan James Dodd is pleased to report that Gardensite.co.uk has again been voted as having the 'Best Online Garden Retail Buying Team' at Glee 16, the UK's most important Garden and Leisure Industry show.

Author: Nathan James Dodd

Written by Nathan James Dodd.
Published on Tuesday, 13th of September, 2016.

Nathan James Dodd Speaks At HTA Marketing Forum

Nathan James Dodd Speaks At HTA Marketing Forum

Nathan James Dodd, Gardensite's Marketing Manager, was one of the speakers at the recent Horticultural Trades Association Marketing Forum that took place at Chesford Grange in Warwickshire.

Author: Martyn Loach

Written by Martyn Loach.
Published on Monday, 16th of November, 2015.

comments powered by Disqus

RSS

View RSS Feed

Author

Nathan James Dodd Nathan James Dodd

Garden Designer

View Profile

Follow Us!

Recent Articles

May Gardening Jobs

May Gardening Jobs

Here in Birmingham, the weather has been as changeable as ever, very warm just before Easter followed by a cold spell only last week. During May the threat of further frost will largely pass and, with spring well under way, Robert Hall is in no doubt that this is going to be a busy month in the garden.

Author: Robert Hall

Written by Robert Hall.
Published on Friday, 28th of April, 2017.

How to Choose The Right BBQ For Your Needs

How to Choose The Right BBQ For Your Needs

The weather forecast is for a sizzling summer and David Coton is already looking forward to preparing delicious barbecued food for his family and friends. Barbecues have become incredibly popular over recent years and here is David's guide on what to look out for when choosing one of these summer essentials.

Author: David Coton

Written by David Coton.
Published on Friday, 28th of April, 2017.

What Size And Type Of Shed Should I Choose

What Size And Type Of Shed Should I Choose

Sheds of any kind are ubiquitous in the British garden and, due to their popularity, there are plenty to choose from. David Coton explores the basic considerations that need to be taken into account before purchasing one.

Author: David Coton

Written by David Coton.
Published on Friday, 28th of April, 2017.

Robert Hall Elected on the GIMA Judging Panel

Robert Hall Elected on the GIMA Judging Panel

Robert Hall, senior partner at GardenSite.co.uk has been elected to sit on the Garden Industry Manufacturers Association (GIMA) Judging Panel for 2017. The news was announced on 31st March 2017 on the GIMA website.

Author: David Coton

Written by David Coton.
Published on Friday, 31st of March, 2017.