How to Interest 30 – 45 year olds in Gardening

That's a question that has been occupying the attention of the Horticultural Trades Association for some time. And it's important since this age group accounts for 29% of the population.

Created by Nathan James Dodd on Friday, 27th of June, 2014.


A workshop last October followed by research earlier this year provided some insights, and these were presented by David Arnold  at a seminar I attended at the National Plant Show.

Different Reasons Why

Busy lifetstyles and other priorities are important factors - unsurprising since people at this age will probably have young families.

Money is another consideration, everyone has a budget and gardening can slip down that list of priorities.

Many will be living in rented accommodation, so why should they bother to beautify a garden if they are soon to move on?

Gardening is seen as a chore rather than a joy, leading to discomfort. After all, who wants to get their manicured nails dirty. Finally, previous bad experience may lead to a lack of confidence and interest. 

A key aspect of the research indicated that although not embracing gardening, the target age group enjoy having a garden to relax and socialise  - eating and entertaining rather than planting and pruning.

What Can Garden Centres Do? 

Many of the target group don't visit garden centres as they find them confusing and intimidating, so how about organising 'outdoor living weekends', creating before and after cameo gardens, and becoming more inviting, approachable and helpful to reluctant gardeners.

The research also came up with the surprising quote that 'gardening was for old people', a sobering thought for those of us who thought it was back in fashion.

How To Get The Message Across

This is a subject that Gardensite has successfully addressed for some time. It might have a garden centre and be an online garden retailer, but it's of no use if you don't let everyone know you exist.

Gardensite realised that the most effective way to connect with the younger age group in question, who are likely to receive most of their information on mobiles and tablets, is through social media.

That's why The Gardener blog is being developed into a thriving online information resource. 

You can also follow gardening activities on Google +, Facebook and Twitter, and get to know what is in stock in the garden centre and what online products look like on You Tube, Instagram, and Pinterest.

We all know that gardening is a rewarding and enjoyable activity, and Gardensite will continue to communicate that to all age groups in the most effective ways.

I would love to hear you thoughts on how Garden Centres and Gardensite can be more helpful and inspiring.

Related Articles

What To See At This Year's Hampton Court Palace Flower Show

What To See At This Year's Hampton Court Palace Flower Show

The Hampton Court Palace Flower Show takes place next month and Nathan James Dodd looks forward to what you'll discover at the largest annual show of its kind.

Author: Nathan James Dodd

Written by Nathan James Dodd.
Published on Monday, 20th of June, 2016.

How Thrive's Accessible Gardening Changes Lives

How Thrive's Accessible Gardening Changes Lives

The Society for Horticultural Therapy is an organisation generally known as Thrive, and David Coton recently learnt more about their projects, training and consultancy.

Author: David Coton

Written by David Coton.
Published on Thursday, 16th of June, 2016.

New Report Wants NHS To Prescribe Gardening

New Report Wants NHS To Prescribe Gardening

Once again a report has been published linking the benefits of gardening with healthy minds and bodies. The King's Fund findings are outlined by Nathan James Dodd, and they include recommendations that gardening should be promoted as a way of improving health.

Author: Nathan James Dodd

Written by Nathan James Dodd.
Published on Monday, 30th of May, 2016.

How To Create A Herb Garden

How To Create A Herb Garden

Interest in growing herbs has increased sharply over the last few years, many are used in cooking and others have valuable medicinal qualities. Nathan James Dodd gives you advice on what herbs to choose and how to grow them.

Author: Nathan James Dodd

Written by Nathan James Dodd.
Published on Wednesday, 11th of May, 2016.

comments powered by Disqus

RSS

View RSS Feed

Author

Nathan James Dodd

Garden Designer

View Profile

Follow Us!

Recent Articles

Poinsettias Now Available From Our Garden Centre

Poinsettias Now Available From Our Garden Centre

With Christmas rapidly approaching, our New Oscott Garden Centre has just taken delivery of that most seasonal of plants – the Poinsettia. These are David Hall's tips on to how to keep these beautiful plants at their colourful best.

Author: David Hall

Written by David Hall.
Published on Thursday, 8th of December, 2016.

GardenSite Donates Christmas Tree To Hospice

GardenSite Donates Christmas Tree To Hospice

Our garden centre has been part of the local community for over 60 years, so when one of our partners, David Coton, received a request to donate a Christmas tree to a nearby hospice, he had no hesitation in helping them out.

Author: Robert Hall

Written by Robert Hall.
Published on Wednesday, 7th of December, 2016.

How To Choose A Real Christmas Tree

How To Choose A Real Christmas Tree

Many people believe that Christmas would not have the same festive feel without the scent of a 'real' Christmas tree. They're naturally fresh, giving off a lovely aroma, and here Martyn Loach gives advice on which ones to buy..

Author: Martyn Loach

Written by Martyn Loach.
Published on Tuesday, 6th of December, 2016.

Premier Christmas Lights

Premier Christmas Lights

There's a huge selection of Premier Christmas Lights, and it's no wonder why they are market leaders judging by the variety and innovation that's on offer. This is Andy Taylor's guide to their range of top quality lights and decorations.

Author: Andrew Taylor

Written by Andrew Taylor.
Published on Monday, 28th of November, 2016.