The Hampton Court Palace Flower Show takes place next month and Nathan James Dodd looks forward to what you'll discover at the largest annual show of its kind.
That's a question that has been occupying the attention of the Horticultural Trades Association for some time. And it's important since this age group accounts for 29% of the population.
A workshop last October followed by research earlier this year provided some insights, and these were presented by David Arnold at a seminar I attended at the National Plant Show.
Busy lifetstyles and other priorities are important factors - unsurprising since people at this age will probably have young families.
Money is another consideration, everyone has a budget and gardening can slip down that list of priorities.
Many will be living in rented accommodation, so why should they bother to beautify a garden if they are soon to move on?
Gardening is seen as a chore rather than a joy, leading to discomfort. After all, who wants to get their manicured nails dirty. Finally, previous bad experience may lead to a lack of confidence and interest.
A key aspect of the research indicated that although not embracing gardening, the target age group enjoy having a garden to relax and socialise - eating and entertaining rather than planting and pruning.
Many of the target group don't visit garden centres as they find them confusing and intimidating, so how about organising 'outdoor living weekends', creating before and after cameo gardens, and becoming more inviting, approachable and helpful to reluctant gardeners.
The research also came up with the surprising quote that 'gardening was for old people', a sobering thought for those of us who thought it was back in fashion.
This is a subject that Gardensite has successfully addressed for some time. It might have a garden centre and be an online garden retailer, but it's of no use if you don't let everyone know you exist.
Gardensite realised that the most effective way to connect with the younger age group in question, who are likely to receive most of their information on mobiles and tablets, is through social media.
That's why The Gardener blog is being developed into a thriving online information resource.
You can also follow gardening activities on Google +, Facebook and Twitter, and get to know what is in stock in the garden centre and what online products look like on You Tube, Instagram, and Pinterest.
We all know that gardening is a rewarding and enjoyable activity, and Gardensite will continue to communicate that to all age groups in the most effective ways.
I would love to hear you thoughts on how Garden Centres and Gardensite can be more helpful and inspiring.
Create a Halloween party in your house or garden with ideas and suggestions from David Coton that will keep your children and neighbours thrilled and spooked on the 31st October.
Looking for some advice on how to decorate your garden for halloween? David Coton has some great ideas to help you create a horror themed garden to scare your neighbours and any trick & treaters who come to your door.
Used originally to frighten away evil spirits, now placed near the front door to deter trick or treaters, carved pumpkins have been part of Halloween for a very long time. Here Martyn Loach explains the process of creating the scariest pumpkin in your street.
To grow the biggest, scariest pumpkin in time for Halloween isn't easy as they take some time to mature and prefer a warm climate. To have the best chance of success Martyn Loach recommends sowing seed indoors during April and then planting out in late May or June.