Attending Glee, the leading garden and leisure industry show, was a great opportunity for Nathan Dodd to spot trends and anticipate products that will come onto the market in the near future.
Following on from GardenSite's successful television advertisements earlier in the year, Senior Partner Robert Hall explains why terrestrial TV is being used for the first time in the current campaign.
In January, GardenSite launched its first advertising campaign, the results were impressive and now, in addition to Sky, the commercials will be appearing on ITV1.
Watch our Water Feature Advert on our YouTube channel.
If you are in the Greater West Midlands, which stretches from the West Country to the Potteries, you can catch our advertising during Alan Titchmarsh's popular 'Love Your Garden' programme.
The reasoning behind this new strategy is that although the advertising primarily concerns our online offering, many people in the West Midlands also have the opportunity to visit our garden centre in Birmingham, where many of the products are on display and where you can get expert advice.
Available in several shapes and sizes, Affinity ponds represent an easy way to add a pond to your garden. They can be located on your patio and have side windows so fish can be viewed in their natural environment.
Henri Studio Water Features are world renowned for delightful original designs that are expertly crafted and hand finished. They can make perfect focal points and centre pieces for your garden.
'Create Your Perfect Space' is the slogan that we'll continue to use, as it most accurately reflects our mission to help you achieve a outdoor space that is most attractive and relaxing.
Partnering us in this campaign is our advertising agency, TTMA - The Traditional Media Agency. Although formed as a Media Planning and Buying Agency only in 2015, they have over sixty years' experience in buying advertising on Television. Radio, Print Media, Billboards, Transport Advertising, Cinema and more.
Richard Whiley, pictured with Katharine Dean the co-founder of the agency, and Robert Hall says that the team at TTMA is 'proud to have been chosen to work with GardenSite on their first television campaigns and they look forward to carrying on the good work in the future'.
With only a few months' training under her belt, GardenSite's own Flori Bosnigeanu took part in this year's Great Birmingham Run, raising over £500 for the city's Children's Hospital.
Create a Halloween party in your house or garden with ideas and suggestions from David Coton that will keep your children and neighbours thrilled and spooked on the 31st October.
Looking for some advice on how to decorate your garden for halloween? David Coton has some great ideas to help you create a horror themed garden to scare your neighbours and any trick & treaters who come to your door.
To grow the biggest, scariest pumpkin in time for Halloween isn't easy as they take some time to mature and prefer a warm climate. To have the best chance of success Martyn Loach recommends sowing seed indoors during April and then planting out in late May or June.