Garden Ornament Sales Continue To Rise

Listeners to BBC Radio 4 will have heard a report on how sales of garden ornaments went up by 9% last year, Nathan James Dodd reports on the reasons for this increase.

Created by Nathan James Dodd on Wednesday, 2nd of September, 2015.


Resin Ornament

The Horticultural Trades Association reckon that households spend about £130 a year on their garden and the total market for ornaments amounts to £25m - £30m per year.

It's thought that 10% of garden centre sales are now ornaments. Many of these are practical as well as decorative, such as lanterns and solar lighting that let us enjoy the garden for much longer than just daylight hours.

A householder's character is reflected in how they decorate their home, and ornamental products made from stone, resin, or metal are seen as a way we express ourselves outdoors.

The choice is huge, from classical statues reproducing Roman and Greek artefacts to entirely realistic reproductions of domesticated pets and wild animals.

Sales of the traditional garden gnome may have dipped over recent years but squirrels, owls, ducks and sheep can all now be found in borders, undergrowth and providing interest on the patio. 

A company such as Vivid Arts who create wonderfully lifelike resin animals have increased sales by 15% year on year for the past decade.

Together with other leading makers such as Design Toscano, their products range from small rabbits to a life size gorilla. Many are humorous and quite a few scary enough for Halloween.

Manufacturers reported steady growth throughout the recent recession and sales are forecast to continue to rise, with quality and affordability combining to create products that everyone seems to want.

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